New Brunswick

William“Boss”Gibson, a well-known merchant from the shores of Atlantic Canada, a local legend and a business pioneer and visionary in the small province of New Brunswick. Born at the end of the 19th century, he was a respected man in the community and, more importantly, respected in the pub. Boss had a firm belief in working hard and playing harder. Every Friday night, he sat in his favourite stool at his favourite pub where he became infamous for buying rounds for the entire bar and, without exception, carried a box of oysters in his left hand and his weathered shucking knife in his right. Legend has it, Boss would sit at the bar until the wee hours in the mornin’, and faithfully on his long walk home down the shoreline, he would leave a trail of shucked oyster shells leading to his front door. Every Saturday morning, neighbours would wake up and see the trail of oyster shells, and say to one another “Boss Gibson that oyster eatin’ bastard”.

We salute Boss Gibson and have chosen the world’s finest oysters from his hometown to bring to you the spirit of Boss Gibson — The oyster eatin’ bastard!